Let's tally the arguments so far for prioritizing 64-bit Windows development.
Pro: The Ars article lists some Win64-specific security-bug mitigation features, unclear how significant these are.
Con: The Windows PC is a declining platform, and the current 32-bit product covers all of the platform currently. There's probably a shortage open source developers working on Windows-specifics. 32-bit is much more memory-efficient. 64-bit breaks compatibility with plugins. Address space shortage will likely be covered by the tab unloading feature mentioned in the article, before it becomes an issue in practice.
Overall sounds to me like You Ain't Gonna Need It.