And like Google and Meta, these companies are going to morph into advertising giants. Advertising is an economic black hole and it eats everything that comes close.
I have seen the results of some early attempts. It fails in such hilarious ways that all these companies are scared of productizing it. But once someone does it, the taboo is broken and everyone else will follow suit immediately.
Here "like" means similarly in magnitude, not direction. If I could predict the future etc.