I made it to level 5 once with my bank when a merchant was ripping me off. It was the kind of thing where they could only promise a callback within the week because the person was generally busy not answering customer calls and didn't have anything to do with the call centre. That guy fixed the problem when everyone under him said they couldn't.
If it wasn't a bank, I would say forget about this approach. But based on my own limited experience, I have this belief that retail banks are nowhere near as atrocious as PayPal or your typical telecom or insurance company.
Even if escalation through customer-facing channels didn't pan out, I guess I would like to see more than a public exposé on a blog and YouTube from someone who "is a long-time advocate of privacy and the conservation of the personal realm" and who previously was involved with Mt. Gox. There is no indication that they exhausted all possible avenues before going public with the information, and I'm quite sure there's more to do than simply give up once you reach level 2.
It seems like the author, thieves, and a fraction of a percent of BoA customers are the only ones who benefit from this. His actual core business at the moment is based on safeguarding people's privacy; this kind of thing only makes me want to run far far away.