My wife knows about Claude because that's what I use and we pay for. She uses it also as a result. And inevitably she will talk about Claude to her friends.
For enterprise, Anthropic is crushing it. In the manufacturing sector I anecdotally hear a 2:1 ratio of Claude to ChatGPT for teams who are settling on a platform.
Unfortunately even though we have a degree or two of seperation from most federal contracts the punitive DoD blacklisting had enough of a chilling effect on our legal team to make them drag their feet on approving any contract involving Anthropic.
So I pitched OpenAI Business with Codex so we could drop our Github Copilot Business subscription before the billing change takes effect June 1st which was approved without pushback.
I felt some responsibility for finding an immediate solution to dump Copilot since I was the one who recommended adopting Copilot in the first place, ugh... Our prices would have quadrupled based on the single month Microsoft in their beneficence allowed previewing with their tool to simulate what the post-rug pull pricing would have looked like.
Codex becoming more or less a 1:1 replacement for CC made that a no brainer given our options and the exploitative value proposition of Copilot under the new pricing model (which Microsoft evidently hoped companies like us would just accept despite being a third tier option in the dev space these days).
Absolutely not, you live in a bubble. Everybody knows about ChatGPT.
Few non-programmers have heard of anthropic or claude, nor do they care. But they all know what ChatGPT is.
Maybe Im projecting my distaste for being psychologically manipulated, but I dont think users would continue using a genAI that embeds ads directly into the response when they can just switch to gemini where they only see banners.
https://cdn.openai.com/pdf/a253471f-8260-40c6-a2cc-aa93fe9f1...
Many people I know have started simply calling it "Chat".
"I had Chat help me write this" (I didn't, I promise)
They own "chat.com", I think OpenAI should pull the trigger and move to the shorter domain and finish the rebrand.
They ran a super bowl ad. It's all over the construction industry. Claude is still not quite the Kleenex that ChatGPT is, but there is a pretty good chance lay people have heard of ChatGPT, Gemini, and Claude by now.
To disagree with the person below/above me that ChatGPT is the word used generically, when someone uses Gemini or Claude or Copilot, they TELL you which one they used, because they are essentially saying "i didnt use ChatGPT by choice."
Gemini is the one most likely to be used without people knowing which one they used.
e.g. "I put it in chatgtp and..." when they actual asked Gemini.
Still everyone knows what I'm talking about.
The people in real life who say ChatGBT or similar are either so out of the loop the technology doesn't even matter to them, or simply are just stupid.
There is no way a person who can't get "GPT" right is even worth listening to.
ChatGPT is too awkward to do that with.
Their marketing has been working the high end of the “regular people” market for a good while.
There's no better way to create awareness of a brand than to get it featured in the most popular reality TV show globally at the moment: "Thing Trump Did: Season 2."
[1] Proof: https://trends.google.com/trends/explore?date=today%205-y&q=... (see the massive spike in January of this year)