Many parents grew up with TVs as their screens. It's a reasonable extrapolation to think that their kids will be fine with devices as their screens.
Now, all the video services have feedback loops where they can determine what keeps people glued and provide more of that. Some "programs" like cocomelon have dialled that up to 11.
The only defence is the terrible parental controls and/or taking devices away. That almost always results in "fights".
not a perfect defense, but a very good one.