> Failure to comply with the non-compliance decision may lead to periodic penalty payments.
So they're just threatening a fine at this stage? It's not clear to me
> Failure to comply with the non-compliance decision may lead to periodic penalty payments.
So they're just threatening a fine at this stage? It's not clear to me
An exemple what how in the old microsoft case they ended up puttin a daily fine for non compliance until microsoft balked back and fixed it (after they tried to act tough and pretended to ignore them).
The end goal ultimately is to get it fixed.
1.1 These Terms are between you and Whaleco Technology Limited, an Irish company.
> Is the EU customs peeps just going to start inspecting every single package from China looking for items from Temu?
They might, why not. It would be unwise to pick a fight like this for any company.
Or maybe getting google and apple to make the app not available in the EU.
> it would cost a ton of money
That's why the EU is imposing a €3 fixed customs duty per item (and later another €2 handling fee) effective July 1 (should have been much sooner in my opinion) for small packages (under €150), in addition to the VAT.
But the EU got some headlines and people believed they came down with an iron first so that's really the most important thing here
In my world finest are served when they're actually paid, not threatened
There were several such cases in my country before we joined EU, most high profile one was against Optimus SA (predecessor to CD Projekt), where they just took people's money, without cause as they courts later found. Never again.
So the middle ground is, Temu can choose to play hardball all the way to ECJ, but if they are wrong (they are and they know it), the cost will be substantial (200 M€ + interest + daily fines + interest). So I think they'll enter talks, pay 200 M€ and pinky promise to delist offending items.
I wanted to make clear that press release is not a valid substitute for a court order. And it's OK to publish one before the final instance issues it's verdict.