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I realise that CANSPAM as a law in the US is titled appropriately but I live in the UK where declarative opt-in is a must apart from a couple “soft” opt-in scenarios.

People. Opt. In.

Stop conflating your preferences with other people’s.

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Spammers ignore both opt-in and opt-out, they do not care about UK or US law. That is where hosting provider enforcement matters.

Agreed but I don’t find the framing of labelling marketers as spammers particularly accurate or useful.

Ah yes, the law. Famously followed by every party, especially on the internet.

Riddle me this, if a shady company not even headquartered in the UK sends you a newsletter you didn’t willingly opt in to, what happens to them?

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