What I see is people using AI of their own free will, because it's incredibly useful.
It's true that inside tech companies, AI is being pushed into products, but outside of those companies, normal people are rapidly adopting AI for all sorts of daily uses.
"I don't know what this symbol on my dishwasher means." -> Ask AI.
"Why is my bread not rising properly?" -> Ask AI.
These are the types of things that previously would have taken a lot longer to figure out, but that you can get an immediate answer to with AI. That's the fundamental reason why it's taking off. Not because it's being pushed.