A couple of years ago Altman was saying the price of AI compute is going to drop 90% year over year or something like that, so I don't think they're nervous about talking about lowering their costs. They probably just haven't been able to lower their costs.

You have to keep in mind that about 99% of their announcements are targeted towards investors (their most important revenue source..), so they're not going to be afraid to mention metrics that make the business look better.