> I truly don't get Google's move.
Users aren't adopting their AI at the rate shareholders expect, so they now force the adoption at the cost of search.
Users aren't adopting their AI at the rate shareholders expect, so they now force the adoption at the cost of search.
>Just one year after its debut, AI Mode has surpassed one billion monthly users, with queries more than doubling every quarter since launch. As people have realized just how much more Search can do for them, they’re searching more than ever before — so much so that last quarter, we saw queries reach an all-time high.
>Another place where we’ve been rapidly innovating is in the Gemini app. Last year at I/O, the Gemini app had 400 million monthly active users. Today, we’ve surpassed 900 million, more than doubling in a year. In that same time, daily requests have grown over seven times.
If the results are garbage, or people have difficulty with it... Of course number of searches goes up. That doesn't mean the product is better or its not resulting in brand damage.
Of course they have more AI queries every day. They have full control over what goes to LLMs and what doesn't.
I'm not entirely sure I'm buying that, unless users keep prompting the AI to reduce the amount of reading they need to do. Sort of interrogating the AI, rather than reading a Wikipedia page.
People have many more questions in their life than they do queries.
Most non technical people I know asked questions to Google even before the AI overview. Instead of looking for the answer in seo-bloated articles, they find it in the overview.
I think google should improve in detecting the kind of query when I need a link that I don't remember, and deactivate the overview on those. If I search for "ryanair booking" I clearly need the url for booking a Ryanair flight, AI overview is useless
If programmers and engineers are saying "why would anyone want that?", odds are the product will be a gigantic success.
Rather than "users don't find what they want with the AI as easily so they have to spend longer with it"
No, it's not. AI mode is something you have to select (in the search window). There is an AI overview provided with your basic search results.
That's what I get, in the UK, logged out of Google, from a search in Firefox omnibar using "Google" as provider.
I'm aware that they have other things that can be described as AI modes.
AI Mode in that screenshot is the tab to the left of All.
I wonder how much the search results thing is related to language and locality. I have a hunch but I haven't really dug into it.
I live in the US, I speak English, and my browser is normally chrome.
The number of times I've gone to the 2nd page in Google search results you can probably count on one hand in the last 15yr or so.
I use the standard Google search things when I want specifics... Using quotes, site:news.ycombinator.com to search a site, or add a "-" to remove results from that site. I use a "+" when needed. Nothing fancy.
When people say they can't find things in Google search, I'm genuinely baffled. I have a strong suspicion that it has something to do with the combination of browser, locality, and language. Why? Could be tons of reasons for that, some probably anti-competitive on the browser side.
I have tried to use ecosia, start page, duckduckgo, etc. Was never happy with those results and always ended up back at Google search.
I just want to know what's different, you know? I look up some pretty obscure stuff sometimes.
Note: I do normally have my Google account logged in in the browser when doing search, however I have search personalization and history turned off, so that should not be influencing the quality of my search results compared to whatever "baseline" is.
Regular people are/were really bad at using google, so google moved towards showing what it thinks you want rather than what you want. They paved over the skill gap between people who understood keywords and word order, and people who just typed in a quasi legible sentence to find something. In doing so though, they killed a lot of skill that people had developed with google for years.
Basically they made the game worse for pros so it could be better for amateurs. I have never heard a non-tech person complain about google getting worse over the years, and they seem to overwhelmingly use AI overviews now too.
Was I the frog in the pot and now I'm cooked? I don't feel like in search Google any different from maybe 2005 or so.
Hard agree. The only thing I've ever witnessed another person do on Google (this is only an incredibly slight exaggeration) is:
1. Type a 'query' - either a brand/website name or some kind of stream of thought like "dishwasher error 03F" (without quotes)
2. Click or look at the very top thing in the results.
This used to mean 80% of the time they'd click the top ad, 20% the top organic result. Then they started putting non-clickable "answers" in that top spot, which would always be accepted as 'the right answer'. When those appeared, approximately no one would ever click any 'blue links.' These started out pretty reliable because they were just direct extracts from sites like IMDB: "Brad Pitt is 44 years old" etc.
Now it's like 60% of the time an ad, 40% of the time their bargain-basement-model "AI Overview" slop. Either way, approximately all users always just use whatever is on top and ignore everything else.
Wtf
Citation needed. A hard push to change their search offering, sure. To improve it? Well, if by improve you mean 'require more interaction and viewing of more adverts on average before leaving' ...
I would bet all of my money that you never once did a Google search (pre-LLM mania, but maybe even after) that looked like
"What kind of clothing is best for when you are going hiking around the lake, so my feet don't get so cold?"
Sadly, this is how most humans have used a search engine for decades now.
And you frequently ended up finding a discussion forum with around that question and relevant discussion under it.
Forum hiking warm socks backpacking trail running
Which was basically a structured programmatic query that activated the old google algo just right.
I often use terse searches too, mostly when I forget to write it out longhand to satisfy Google - but either way it's getting less wheat with my vat of chaff in the SERPs and several times recently I've had to re-phrase to get anything useful.
I search more when I cant find the thing I am looking for. I search less when I find the thing I am looking for.
Second, it takes additional effort to not do AI search.
Technically, all the people who google "how do I disable this shitty AI mode in google" would count as "driving an increase in total search queries."
An easy way to make a feature popular is to force it on everyone. Then you can pat yourself on the back when 100% of your users are using it!