> If I just wanted to enable a few services I'd use AWS or whatever

But then you'd be using AWS for those services too.

I think there's a meaningful gap between folks who are willing and able to self host their own applications but have decided that running their own MTA is a separate and much harder commitment. Different line, but still self-hosting in any reasonable read of the term. I've been on both sides of that line at one point, I'm trying to avoid going back. :)