i go with the "less or more" - it might not have more information per se, but more people will read more of it

can you express the same idea using less words for the sentence in question?

can you eliminate or combine sentences/paragraphs to still get the essential point across ?

sacrifice some extra information for the sake of clearer focus

having said that, i like to add non-essential information which is humourous - to keep the reader entertained and engaged