It's supposed to be a new "BBC Computer". The excitement is trivial if you had ever used one (or it's peers of the era, ZX Spectrum, C64, Amstrad CPC or Oric Atmos -- though the BBC was head and shoulders above the rest when it came to learning to program and tinker). If you haven't - it might take a while to explain (and I'm not going to try in the HN comment box - read about the BBC Master, watch the show "Micro Men", and read about the history of Acorn and ARM if you are interested).
I think it can be summed us thusly: RPi is a project by people who grow up during the golden time of British personal computing - who are trying to reestablish the magic.