These employees trying to organize seem to be ignoring that they don't actually provide the majority of the value that Wikipedia benefits from, volunteers do.
The janitor deserves to be paid well, work in safe conditions, and have stable hours. They may not provide “the majority of the value” but without them work would grind to a halt.
Same applies to every other job. If it needs to be done, then it should be treated with respect and dignity.
Why?
Why would the bar not be: we feel our contributions are undervalued. Because that’s what you’re calling a “cash in” attempt.
If they made the company work up to this point, and the company got a windfall because of its position, why do they not deserve a piece of that windfall?
No, I’m not saying that, and if I were, I’d clearly state it.