As a more obvious example consider that cars were just invented and the post office management thinks that they could improve performance of letter carriers. But right now cars are slow, break down a lot and there isn't much infrastructure for them. Lots of letter carriers will (rightly) think that it is a waste of time because they need to get in, stop, park between every house and they break down so often it isn't worth it and half of their route is unsuitable for a car anyways. But if cars are forced for a while they will find out what routes work well for cars and which don't, improve the cars and related infrastructure to make cars more effective and other improvements to unlock more productivity.
So yes, right now management is wasting money on cars and gas for no increased productivity. And yes, measuring how much gas each employee uses and encouraging to use more is obviously stupid in isolation. But the idea is to force adoption to iron out the kinks and find out where it can improve productivity. It is basically funding a research project.