My guess is a rogue employee who hopes they can get away with this stuff for years till caught...
That employees cousin probably does social media for Abboud...
That employees cousin probably does social media for Abboud...
You'd be surprised how many websites use Google Tag Manager to allow their marketing department to roll out trackers and other JS snippet directly into the site's root context.
GTM et al's sole reason of existence is to provide marketing people with a way to bypass corporate IT.
And I definitely would not rule out something like this being the cause in the end.
Humans reading code is so "legacy"...