I’m not IBMologist but I do remember how IBM pushed Watson when it was clear that upper management had no idea what Watson actually was. Regardless of the viability of the underlying technology, it’s best to keep such things away from the consultants.
Also, article is very difficult to read. Bad typeface, spacing, coherence and prose. I found the press release less strained.
https://newsroom.ibm.com/ibm-and-u-s-department-of-commerce-...