To be fair, there is a lot of acquisition capital looking for plays to throw at a wall and see if it sticks. The set of start-ups explicitly built as features, not standalone products, has always legitimately been non-zero. And when you get concentrations of acquisition capital, like we have now among the AI majors, you’ll see preference for that—versus the traditional product mode-of start-up.

Building a proper product is still good advice. But if you think you can slip that and flip a feature into a quick sale, that’s a higher ROI.