Hacker News Reader

This space is very competitive, if FB ads earn publishers significantly less than DoubleClick then nobody will use it. It's a numbers game. Google is in this space for almost a decade now and it's still small compared to Search.

The big thing for Facebook was always their gigantic inventory, never so much the information. They have a few advantages here, but i think Age + Location + Sex are still more important than all your likes together.

View on HN

The correlation with institutions is also a very useful to figure out someone's economic situation. For example if all your friends are in Harvard chances are that you are not poor; and that ads about expensive/luxury services will convert better than for most people.

> For example if all your friends are in Harvard chances are that you are not poor; and that ads about expensive/luxury services will convert better than for most people.

Perhaps, but a better predictor would still be whether or not the person has searched for anything related to luxury goods in the past, thereby demonstrating not only ability, but actual intent as well.

Reply on news.ycombinator.com