People who are experienced with web analytics tools seem to derive a lot of value from them, but setting them up properly seems like a lot of work. I guess this kind of thing may give you fairly sophisticated insights without the hassle?
For an expert, this will likely be a wash (at best), but I think getting AI assistance on the analysis of the data is really useful for people without a lot of experience with web analytics. The really interesting stuff comes when you combine it with other context though, adding Google Search Console, Git commits, Apollo for leads, etc.