People are choosing in large numbers to buy subscription services, order food online, stay at home, and avoid socializing with other people; and the market is supplying demand. This isn't something that some external power is forcing on an unwilling populace. Indeed, if you think that people are systematically making consumer choices that are easy and convenient in the short term but bad for the fabric of society in the long term (a common-enough complaint about human society), then the "they" who wants to force people to change their habits en masse is you.