The two major drivers of inference costs are GPUs and electricity. You can't get cheaper GPUs, but you can make existing GPUs not sit idle, and you do that by utilizing them 24/7, processing user B's request when user A is thinking, and handling many requests in parallel, neither of which you can do as an individual. You can get cheaper electricity... by moving, and it's much easier to move your AI workload than to move yourself.
This is a completely different dynamic than renting houses or apartments, as you can't really rent out the same house to different people at different times of day.