I can search for google and find nothing, or I can use a non-login on chatgpt and get several options. It found me some French made lunchboxes that are being made by a car company (I think it was renault but I honestly can't remember) while every result on google was basically temu resales by "companies" that were basically registered to some private adress here in Denmark. I guess I'm an early adopter, and I'm sure LLM's will be ruined by advertising and hidden algorithms, but right now, I really don't see the point of traditional search engines.
With LLM, the same company will learn from previous experience and make it worst faster. It is exactly the same company, making exactly the same product (search), with exactly the same management and being subject of exactly the same market forces.
The result will be exactly the same, they will just get there faster.
I have no doubt that Renault could pay ChatGPT to get it to recommend people buying lunch boxes. For all I know there might be a bunch of eco friendly "European produced" lunch boxes with compartments and the LLM recommended me the three which fit the needs I described because those companies paid for it. I didn't find any of them on Google though, that was all Temu resales.