For example, the Squier and Fender basses with the same features are essentially identical. The Fender might have a higher quality finish and slightly better hardware (and is maybe made in a different country?) but I watched _many_ YouTube videos where professional bass players could not make one sound better than the other. Despite a 2x-3x price delta.
And most interestingly, Yamaha bass guitars are among the lowest cost for a brand-new bass, yet are also made surprisingly well and sound as good as some basses that cost an order of magnitude more.
This just further confirms my observation that in most any market, it always seems that the most popular brand is rarely the best overall value.