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Does the mainstream audience care about all that?

Does everything have to be about mainstream audience? I don't know if DDG's goal is to take over Google's market share, but I can say that, as a (wannabe) hacker, I've been using it as my default search engine for the past year or so.

What seduced me was the reasons stated by my grandparent comment (and the fact that good ol' Google search is a "!g" away).

Not everything has to please the mainstream. Discussing whether DuckDuckGo is a good name is one thing. But to questions the features of the engine on account that it's not "mainstream" misses the point. I think.

As a matter of fact, not everything has to be about mainstream audience, it depends on the product.

http://scholar.google.co.in is not meant to be a mainstream product.

Where as http://google.com/search is a mainstream product. And DDG thinks itself as Google's competitor with a heart for privacy, that's their USP.

So yes, as far as DDG is concerned, mainstream matters. It's a generic search engine, not a vertical for scholars or the like.

They do if it gives them what they perceive to be better results. (Specifically the lack of filter bubble)

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