Yes, but it's a statistically negative sum game for the customer. Visa wouldn't offer such a service if they weren't winning out in the long run, collecting rent on every one of your purchases.
Like, yes, it’s technically a bad deal. But it’s still worth the extra cost for most people
Is it? You charge back over 2% of your transaction volume? If you don't then just removing the middleman will make everyone happier. If you do, I have questions as to why...
My Brazillian bank charges me 600% yearly interest on credit card purchases.
However, the cost of a lawsuit can quickly offset the costs of a CC. Depending on the state, there may not be a maximum cap on expenses, making lawsuits incredibly expensive. (Whereas having paid by card you could ask for a chargeback instead of needing to sue)
It's also a very time consuming ordeal having to sue vendors in these instances.