Let's not get ahead of ourselves. Millions, really? I can believe there are a lot of enthusiasts doing this, but "millions" needs a citation.
Millions of people are paying thousands of dollars a year to buy a slightly upgraded entertainment package in their car. There are 60 million or so millionaires alone, including 6 million+ in China.
There are a lot of people with a lot of wealth on the planet. A lot. Millions...it isn't that unfounded, friend.
So doing this "this is HN" snide jerk act, and then basically projecting your lot on the planet is...I don't know if you intended it, but it's rather amazing.