Is anyone actually at a company that is purposely trying to use a ton of tokens? It gets expensive really fast.
We all know it's such an insanely gameable metric you'd be insane to actually use it...
Aside from that (and assuming a large enough sample size) I think it's a safe experiment to at least bet on finding profitable use cases. In 1-2 years, after this experiment runs its course, not everyone will have "unlimited" usage.