In the US bird populations are down 30% since the 70s (with many species seeing much more significant declines) and you see similar trends in many other countries. You'll probably see a lot more of these sorts of conservation efforts as people start to realize how dire things are ecologically.
Source for decline number: https://www.science.org/doi/full/10.1126/science.aaw1313
I also know the numbers are similarly dire across the animal kingdom. At least birds aren't doing as poorly as amphibians where 40% of species are threatened (https://pmc.ncbi.nlm.nih.gov/articles/PMC10567568/)