It is because of this licensing arrangement with Steam that I have not purchased a single game from them where I did not get at least a 75% discount off the normal sales price. I don't care if I have to wait, like I did when I finally purchased a game last week for 75% off after waiting a year for a sale, but since I don't own a copy (physical, transferable & with DRM) of the game, I don't see the point of paying full price to Steam or any other games provider.