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This is a great point. I've been trying to think of as many things programmers can do that increase revenue as possible.

A/B Testing and sales funnel optimization is definitely a winner.

- Optimizing how a company utilises it's resources

- Optimizing the speed and performance of a critical business function.

- Increasing marketing reach

- Generating more sales leads

What else guys?

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The obvious thing to do is to find ways to incorporate Growth Hacks into the product.

One such formula would be to browse API's on programmableweb, and other places looking for opportunities to leverage other sites audience as a platform.

Another thing you can do is profile an audience and crunch big data to help find new opportunities...

I actually think of your first two points (optimizing...) as cost cutting services, while the other two are good examples.

Yeah, should have been more specific. If they result in the company getting more sales done with the available time/resources then they add to revenue.

The company could of course treat it as "doing more with less" and therefore use it for cost cutting instead. Depends on the situation.

I guess that depends on if they could hire twice as many people in sales and double their revenue. If there are diminishing returns, then it could be a revenue generator.

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