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If using AI had a "substantial profit or revenue growth" wouldn't it make more sense to hire more people so they can use more AI and increase revenue?

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If I can pay a person 100k and the result of hiring them is 1mil in my pocket, I am going to do that every day of the week.

The only reason to fire them would be that I think the money will still end up in my pocket without them.

It depends if your market has room to grow. If it’s saturated it’s just about COGS.

If the market had been saturated then there wouldn't have been any (hypothetical) revenue growth which is what the comment above was arguing.

Personally I don't think there was any revenue growth to begin with. They are spending a lot on AI and haven't seen any ROI but for reasons they prefer to fire people and keep investing on AI.

That shouldn't apply to tech where there's generally always more market to capture and competitors looking to offer a better product and take your market share.

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