I'm not sure I buy the augmented reality angle - the hype-generating marketing adverts seem to imply it, but nobody who's playing it has mentioned anything about AR - just a GPS- and map-based game. Augmented reality is when you use things like the phone position and orientation to overlay graphics onto a camera-view of the real world, like this: https://www.youtube.com/watch?v=U2jSzmvm_WA&feature=play...

As such I doubt it has much to do with Google Glass specifically - more likely I suspect they're tracking people walking around as they play to build a massively improved pedestrian-route database for a new pedestrian (and in-building, for places like malls, museums, etc) version of Google Maps: http://www.reddit.com/r/Android/comments/138res/google_launc...

I came here to say exactly the same thing. My thought was they were going to be collecting WiFi info. Anyone know if that is even possible (I guess everything is possible, since they created the platform)? Hadn't thought of the pedestrian info angle. Also love JulianMorrison's comment that takes it to the meta-level: automated game generation based on the Gplex's needs.

Also how long until players must visit Brand X store as part of the game. Probably won't be so obvious, but say a target is right next to Brand X store, and then gameplay pauses for 15 minutes.

Yep. Just about every project by google has crowd-sourcing of data gathering/training data all over it. That's why they're currently the ultimate machine learning company around.