Linux is GPL'ed and the name Linux is also trademarked. But if I decided to port it to run on a lava lamp, what would be wrong with my calling the project "Linux for Lava Lamp"?
A fork's existence does not obligate the mainline maintainer to maintain the fork, no matter what the name of the fork is. As long as the forked project makes the relationship (or lack of relationship) and support expectations clear, I'm not sure what this battle was about.