In the old model, performance and OKRs were anchored in disciplines, job titles, and role-specific expectations. In the AI era, those boundaries are starting to collapse. The deeper issue is psychological and organizational: people are constantly negotiating the line between “this is my job” and “this is not my responsibility.”
That creates a key adoption problem: what is the upside of being visibly recognized as an expert AI user? If people learn that I can do faster, better, and more cross-functional work, why would I reveal that unless the company also creates a clear system for recognition, compensation, or career growth?