That assumes that the market itself is actually "free" and consistent and that there are no bad actors in the mix, and upstarts are allowed to freely start and compete. Given the regulations in the space that is emphatically not so.
Incumbents will remove and enshitify a number of features in order to maximize returns... Your new clothes dryer has a 10 year mechanical warranty.. but the control board isn't covered, will die in 12-24 months and won't be produced again. Oh and there's some clunky DRM in the mix on top. Guess you get to buy a new dryer, but this time you'll go with $OtherShittyBrandThatDoesTheSameThing.