Now Wizzair is "mostly not an airline" for me, because they have all the negative traits I hinted above. E.g. they'll happily advertise flights they have no intention of flying, make refunds hard, are as misleading as they can be about pricing, make it impossible to checkin online a few hours before the flight so that you have to pay their high fees, etc.
I wouldn't want the Ryanair experience for long-haul flights; but for short 2-3h ones within Europe, they're fine, I'm always considering them. Not for the perceived cheapness, but for the "I expect them to actually fly AND be on time" part.