> People have no reality of how cheaply priced industrial water is in this country.

Driving between SF and LA, you see a gazillion signs from water leeches complaining that the government won't give them yet more nearly-free water. No, I don't want to go without fresh crops. But yes, I absolutely believe that, say, growing almonds in basically a desert should be a financially expensive operation, and if that makes the end result more expensive, then so be it. And if that means it's no longer viable to empty rivers for the sake of a tasty bag of snack nuts, I can learn to live with it.