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But that isn’t the point at all.

For most businesses, you’re not the target audience of your website, your potential customers are.

Yes. That’s the point. You’re in a conversation with your customers, their website interactions is your opportunity to develop your identity/brand. The way you yourself (assuming you’re the founder for example) feel about it does matter quite a lot

This is how your company goes broke. There was a company, Amie, that had this [0] as their landing page initially, without the /art path. Guess what, visitors didn't convert, and then the company redid their landing page [1] to actually explain and convert customers. They literally host their prior landing page as "art" because it was so terrible at acquiring customers.

[0] https://amie.so/art

[1] https://amie.so

They had a "normal" page before the art one for the longest time according to my memory but confirmed by web archive.

Also: the current website is for a different product altogether. They pivoted.

Attributing low conversion rate to the style of the page isn't really fair when it was apparently a last attempt at attracting customers for an idea that was eventually abandoned.

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