I don't see it as fetishizing byte count. I think of it as a proxy measure for how complicated or uncomplicated the exploit might be. They could just as well have said "we can do it in 3 lines of python" or "the Shannon entropy of the script implementing the exploit is really small" and I would have interpreted it similarly.
Where do you see this "fetishizing" happening most often? It's a strange thing to counter-fetishize about.