Advertising is all about making you want something you don't need (e.g. for fear of being left behind). Would the want exist without silicon valley shoving it down people's throats by telling them to adapt or get left behind? I think the article uses "want" kind of loosely, because people do want to use AI and do, but I would guess that among AI users, subjective life satisfaction is is not always higher - especially if one feels compelled to do it.