burning a hundred calories an hour is trivial. Most people will burn 100 calories per mile when walking or running, and more if moving as fast as these athletes, and many, many humans can do this for far, far longer than 2 hours.
It's the absorbtion that's the challenge. Maurten is not somehow alone in the particular stuff they've developed - ultra runners are generally shifting up into the 90-120 gram/hr range (or beyond!), using a variety of different companies' products. The gut training protocols for this are widely discussed in the world of running for almost any distance above a half marathon.