When you're a business and want something reliable, picking the most popular provider is usually a strategy that works decently well. They're more likely to have established processes that work for all sorts of cases.
That's what makes this particular story so egregious.
Domains are a very funny business. I can't think of anything so crucial to businesses, that at the same time generates so little revenue per customer. Your entire technological infrastructure depends on it, yet it costs $15/yr. Making a single support request can turn you into an unprofitable customer.