USB 5 Gb/s = USB 3.2 gen 1, available on Type A or Type C connectors (or on devices on a special extended micro B connector)
USB 10 Gb/s = USB 3.2 gen 2, available on Type A or Type C connectors
USB 20 Gb/s = USB 3.2 gen 2x2, available only on Type C connectors
Moreover, "5 Gb/s" is a marketing lie. The so-called USB of 5 Gb/s has a speed of 4 Gb/s (the same as PCIe 2.0). On the other hand, 10 Gb/s and 20 Gb/s, have the claimed speeds, so USB of 10 Gb/s is 2.5 times faster than USB of 5 Gb/s, not 2 times faster.
10 Gb/s USB and Ethernet have truly the same speed, but the USB overhead is somewhat higher, leading to a somewhat lower speed. However, the speed shown in TFA, not much higher than 7 Gb/s seems too low, and it may be caused by the Windows drivers. It is possible that on other operating systems, e.g. Linux, one can get a higher transfer speed.