To begin to understand this, you have to examine the actions of the heroes as critically as the villains as defined in this piece. The article lays out clearly the negative desires of the villains, and the positive desires of the heroes, but do the heroes have any negative aspects? Does the EU simply want to protect consumers or is there an argument that they are the law to unfairly targeting American companies? What about the villains, do they have any positive aspects? Does Musk want humanity to keep existing to the point where he is willing to put capital on the line to give our species a backup planet?
The point of this comment isn't to defend the villains or vilify the heroes, its to recognise that these issues are not simple as defined by the article, and in presenting them as simple you don't end up with an understanding of the core question: "How the Tech World Turned Evil".