Allbirds was a shoe company which was failing due to poor management but saw their stock spike when they said they were pivoting to AI.

https://finance.yahoo.com/quote/BIRD/

This felt a lot like the various companies which got a lot of attention for taking an existing business concept, adding “on the internet”, and cratering when it became obvious they lacked a viable business.

Allbirds recently decided to pivot to AI. Yes, the shoe company.