Good question — my read is that it’s not really trying to be a marketplace (at least not yet ...).

It feels more like a discovery UX experiment — closer to "how do you browse art" rather than "how do you buy it."

Etsy is very intent-driven (you search for something specific), whereas this is more like: > stumble across things > build taste over time

Whether that’s actually useful vs. just another feed is still an open question.

The AI point is interesting too -- if anything, the explosion of generated images might make filtering and curation more important, but also much harder.

Not sure what the right answer is there — maybe the value ends up being in where the content comes from rather than the UI itself.