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Non-techie in me: Maybe this will make Starbucks actually have good tea... or at least more variety. (Teavana is more smelly tea than tasty tea)

Wasn't that also the point of them acquiring Tazo back when?

Tazo teas don't have the reputation of being high-end enough to fetch the prices teavana teas do. I drink some of them, but boy, they ain't cheap.

I mean Teavana, but in hindsight that same comment applies to Starbucks as well.

Except Tazo is pretty pedestrian, the General Foods International Coffees of tea.