I really encourage people to read the Donald Knuth essay that features this sentiment. Pro tip: You can skip to the very end of the article to get to this sentiment without losing context.
Here ya go: https://dl.acm.org/doi/10.1145/356635.356640
Basically, don't spend unnecessary effort increasing performance in an unmeasured way before its necessary, except for those 10% of situations where you know in advance that crucial performance is absolutely necessary. That is the sentiment. I have seen people take this to some bizarre alternate insanity of their own creation as a law to never measure anything, typically because the given developer cannot measure things.