Absolutely insane that this is legal. The only reason to do this is to trick and abuse customers. It would be trivially easy to legislate away if our government cared to.
Atlassian seems like a typical entrenched big company, albeit an extreme example. They make money by selling to the bosses of their users and being the default name brand for many cases. Once a company gets to a certain size and doesn't directly compete much on quality internal corruption and incompetence can run rampant.